An assessor's view - Yasmin Knight

Today's guest blogger is Yasmin Knight, Lead Assessor for the International Trade category.

Just a few words to let you know what the International Trade Assessors are looking for in your application aside from really strong year on year growth in overseas sales. 

We want to understand the strategies that have led to this growth, why you have chosen markets and the methods you have employed to develop them and gain market share. We really want to see clear linkages between the strategies employed and the evidence of your commercial success. We don’t need war and peace but we do need to see more of the ‘why’ and ‘how’ in addition to the ‘what’ you have achieved!

I sincerely hope this helps and good luck! We are really looking forward to reading some fantastic business success stories yet again.

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